Digging deeper to uncover the lived experiences and vital signs of equity
Our client is a global leader in pharmaceuticals with an inclusive business purpose and a restless commitment to furthering diversity, equity and inclusion, with tangible, measurable impact.
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Their team wanted to answer a critical question.
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‘How well are we doing in delivering ‘Equity’ across our organization and what must be prioritized to move forward with pace and tangible positive impact?’
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We worked with the team, using our proprietary Equity Navigator model and AI powered, qualitative & quantitative insights methodology to help to answer this question.
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We conducted a moderated 60-minute qualitative online research conversation with a quantitively robust sample of colleagues. The conversation facilitated a rich dialogue around the key drivers of equity. We used a combination of polling questions, open-ended and % agree questions combined with NLP to get to a rich, meaningful, qual at scale’ understanding of what was actually experienced (or observed) in practice. Our methodology goes beneath the surface to precisely uncover the specific beliefs, bias, ingrained practices & behaviors that are barriers to equity.
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This enabled us to provide our client with detailed qual/quant diagnostics on:
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Where they are on their journey towards equity (i.e., enlightenment vs mobilization vs momentum)
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How they are performing against each of the key drivers and dimensions of equity – based on the lived experiences of colleagues
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Precisely how equity and inequity is experienced or observed in practice for each of the key dimensions (the vital signs)
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The differences in beliefs, perceptions, behaviors and experiences of diverse vs non-diverse colleagues
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The priority inequities to be addressed for tangible progress and measurable impact
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Our comprehensive output provided actionable insights that became a springboard for diversity, equity and inclusion prioritization and planning.