The equity equation

Equity is the ultimate desirable outcome of effective diversity and inclusion policies, strategies and initiatives.

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noun

1. the state of being diverse; variety.

2. the practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientations, etc.

diversity

diversity

+

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inclusion

noun

1. the action or state of including or of being included within a group or structure.

2. the practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, . . .

inclusion

=

noun

1. the quality of being fair and impartial.

equity

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equity

Diverse teams bring together various talents, skills, backgrounds and experiences, which offer different viewpoints and perspectives. This drives greater creativity; insightful innovation; better decision making and better results.

Equity means doing well by doing good

Investment in equity has a compelling business case that drives value in many ways. Greater equity has been proven to positively impact people, business and brand performance. 

Revenue and

Profitability

People

Performance

Brand

Value

+66%
Employer
Preference

66% of job seekers consider diversity important when evaluating companies and job offers

+69%
Brand
Value

The stock prices of brands with  the most diversity in advertising performed 

69% better

+83%
Brand
Preference

Brands  featuring greater diversity than most received 83% higher consumer preference scores

+60%
Greater
Execution

Execution by diverse and inclusive teams is 60% better

+33%
Value
Creation

Diverse leadership teams have 33% more long-term value creation

+36%
Profit
Growth

Companies with ethnically diverse Executive Teams have 36% higher profit 

2x
Greater
Efficiency

Inclusive teams make decisions 2x faster with 1/2 the meetings

+87%
Better
Decisions

Diverse teams make better decisions 
87% of the time

+30%
Increased Revenue

Companies with inclusive talent practices generate

30% higher revenue per employee

Sources

McKinsey 2020, Diversity Wins, How Inclusion matters

Larson, E. (2017, September 23). New Research: Diversity + Inclusion = Better Decision Making At Work. Forbes.

Wade, L. W., & Ascential Events (Europe) Limited 2020. (2020, March).

Gross., M. W. (2019, November 6). 3 steps to help improve diversity in advertising (And why that’s smart).

MarketWatch 2020

Forbes 2017

Glassdoor What Job Seekers Really Think About Your Diversity and Inclusion, November 2014