The equity equation
Equity is the ultimate desirable outcome of effective diversity and inclusion policies, strategies and initiatives.
1. the state of being diverse; variety.
2. the practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientations, etc.
1. the action or state of including or of being included within a group or structure.
2. the practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, . . .
1. the quality of being fair and impartial.
Diverse teams bring together various talents, skills, backgrounds and experiences, which offer different viewpoints and perspectives. This drives greater creativity; insightful innovation; better decision making and better results.
Equity means doing well by doing good
Investment in equity has a compelling business case that drives value in many ways. Greater equity has been proven to positively impact people, business and brand performance.
66% of job seekers consider diversity important when evaluating companies and job offers
The stock prices of brands with the most diversity in advertising performed
Brands featuring greater diversity than most received 83% higher consumer preference scores
Execution by diverse and inclusive teams is 60% better
Diverse leadership teams have 33% more long-term value creation
Companies with ethnically diverse Executive Teams have 36% higher profit
Inclusive teams make decisions 2x faster with 1/2 the meetings
Diverse teams make better decisions
87% of the time
Companies with inclusive talent practices generate
30% higher revenue per employee
McKinsey 2020, Diversity Wins, How Inclusion matters
Larson, E. (2017, September 23). New Research: Diversity + Inclusion = Better Decision Making At Work. Forbes.
Wade, L. W., & Ascential Events (Europe) Limited 2020. (2020, March).
Gross., M. W. (2019, November 6). 3 steps to help improve diversity in advertising (And why that’s smart).
Glassdoor What Job Seekers Really Think About Your Diversity and Inclusion, November 2014