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What's in a name?

In our case, our name reflects exactly what we care about
 

equitas is Latin for justice, fairness, equity. We believe that everyone should have a fair shot at success and fulfillment.  This makes ethical, social and commercial sense.

insight represents our focus on the research, analytics and the scientific understanding that we use to create positive change and impact in the organizations and institutions we work with.  

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We have a clear purpose

To improve business impact through equity
 

This requires us to be swift and intentional about banishing inequity across people and customer experiences. Instead, we must support and empower minority identities so that all voices are heard, and all contributions and perspectives are valued. Only then can we maximize growth and impact on our people, customers and businesses.


For us, this includes (but is not limited to) identities based on:

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We have joined this vital equity movement and are here to make a difference. We invite you to join us.

Our story

purpose
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